01
Logos
Horizontal, stacked, mark and monogram, light and dark, one-colour black and white. SVG, PNG at 1x/2x/3x, PDF.
02
Favicons and app icons
favicon.ico (16/32/48), home-screen icons 180/192/512, pinned-tab icon, web manifest.
03
Colour
10-step scales, light and dark tokens, contrast-checked pairs. CSS, JSON, utility-framework config, swatch files (.ase, .gpl), contrast table.
primary
#0466D8accent
#FBB90Cnavy
#042C60sky
#389CD004
Typography
Manrope and IBM Plex Mono, both open-licensed and bundled (web and desktop files), with a fluid type scale.
Build beyond the headcountIBM Plex Mono · labels and data
05
Design tokens and UI kit
One tokens.css for every page and app, plus JSON tokens, design-tool tokens and a component kit in both themes.
Token-built
06
Social, web and email
14 graphics at exact platform sizes (share image, email header, profile banners, posts, story, video banner and thumbnail, video-call background) and an HTML email signature.
07
Print and trade show
13 print-ready PDFs with 0.125 in bleed: business card, letterhead, envelope, one-pager, tri-fold brochure, name badge, table tent, A3 poster, pull-up banner, 8x8 ft step-and-repeat, table throw.
08
Office templates
Presentation deck (16:9), letterhead, proposal and case-study templates, brand voice guide. Editable presentation and document files.
- Deck: title, section, content, Q&A, closing
- Proposal with no invented figures
- Voice guide: tone, avoid, straight answers
The rules
Brand playbook
16 pages: logo system, clear space, misuse, colour and measured contrast, typography, tokens, voice, every asset and the do and don't list. Built from the same files you download, so the rules and the assets always match.
Open the playbook